Growing Your Side Hustle With: Google Ads – eBook

Are you a business owner or side hustler looking to grow your business with Google search campaigns? Look no further! In this book, you will learn everything you need to know about how Google search campaigns work and the benefits they offer for growing your business or side hustle.

You will learn about the different types of search campaigns, such as search ads and display ads, and how to set up and manage your campaigns to reach the right audience and achieve your business goals. You will also learn about keyword research and match types, ad optimization, and performance metrics, and how to use them to improve the performance of your campaigns.

With the knowledge and insights in this book, you’ll be able to create and manage successful search campaigns that will help you reach your business goals and grow your business or side hustle. You’ll learn how to target the right audience with the right keywords, how to create compelling ads, and how to measure and improve the performance of your campaigns.

Whether you’re a beginner or an experienced search marketer, this book will provide valuable insights and practical advice for creating and managing successful search campaigns. So if you want to grow your business or side hustle with search campaigns, this book is a must-read.

Table of Contents

What are Search Campaigns

• Introduction
• Search Campaigns vs. Search Engine Optimisation

Introduction to Google Ads

• What are Google Ads and Why are They Important for Your Side Hustle?
• Understanding the Basics of Google Ads
• Google Ads vs Google Ad Manager
• Creating Your Google Ads Account

How Search Campaigns Work

• Keywords, Ads, Audiences, and Landing Pages
• Campaign and Audience Creation
• Pay-Per-Click (PPC) Bidding
• Quality Score

Keyword Research and Targeting

• The Importance of Keyword Research for Your Google Ads Campaign
• Understanding Long-tail Keywords and How to Use Them
• Finding New Keywords
• Keyword Match Types

Setting Up and Optimising Your Campaigns

• Creating and Organising Your Google Ads Campaigns
• Setting Up Ad Groups and Selecting Relevant Keywords
• Targeting Specific Audiences with Google Ads
• Setting Budget and Bid Strategies for Your Campaigns
• Using Negative Keywords to Refine Targeting

Writing Effective Ad Copy

• The Importance of Ad Copy in Attracting and Converting Customers
• Tips for Crafting Compelling Ad Copy
• A/B Testing Different Ad Copy to Find the Best Performing Version

Measuring and Analysing Your Results

• Understanding the Metrics Available in Google Ads
• Using Conversion Tracking to Measure the Success of Your Campaigns
• Analysing Your Data to Identify Areas for Improvement

Advanced Tactics for Boosting Your Side Hustle with Google Ads

• Using Remarketing to Target Previous Website Visitors
• Leveraging Video Ads for Maximum Impact
• Utilising Google Shopping for E-commerce Businesses
• Maximising the Effectiveness of Display Ads
• Landing Page Testing
• Generating Leads

Staying Up-to-Date with the Latest Google Ads Features

• Keeping Track of New Google Ads Features and How They Can Benefit Your Side Hustle
• Incorporating New Features Into Your Campaigns to Stay Ahead of the Competition

Case Studies and Success Stories

• Real-life Examples of Side Hustles That Have Used Google Ads to Grow Their Business
• Lessons Learned From These Successful Campaigns

Next Steps

• Recap of Key Takeaways From the Book
• Actionable Steps to Implement the Strategies Learned in the Book to Grow Your Side Hustle With Google Ads

Final Thought

• Conclusion

Resources for Growing Your Side Hustle